Changing Markets Demand Innovative Solutions

At retail, the challenges are no secret. With more than 15,000 new product introductions each year, and so much invested in each, manufacturers and retailers must be confident that their brands and categories are optimally merchandised. Shelves must be rapidly and accurately stocked in order to capture sales. New product cut-ins must be implemented quick-as-lightning to leverage narrow windows of opportunity. Consumer expectations for product availability must be met or you'll lose these customers to the competition. No small task.

It's clear the most critical element of a marketing program involves the last few feet of distribution - effectively setting and maintaining the retail shelf. The days are gone when only promotional and market development funds were enough to build sales and market share. Today, sales growth is driven by efficiencies in speed and accuracy to shelf, and all parties are realizing the value of more productive tools that get the retail merchandising job done.

With labor shortages so critical an issue, and time so limited a commodity, the need for dependable in-store implementation has never been greater. Prism Retail Services can provide you the resources to implement at retail thereby becoming an integral extension of your organization.

Prism's management team has a long history of retail management, consumer packaged goods marketing and store operations experience. We have adapted our experience and knowledge base, and improved the processes, communications and funding models that ensure superior retail performance.

Prism and its proprietary integrated retail services system PrismPower™ delivers Excellence@Retail™.